Marketing Management Class PMB 541
Lecturer :
Prof. Dr. Ir. Ujang Sumarwan, MSc
www.ujangsumarwan.blog.mb.ipb.ac.id
sumarwan@mb.ipb.ac.id

Dr. Ir. Kirbrandoko, MSM

Based on Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 2010. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja.(Strategic Marketing: Value Based and Performance Measurement Perspectives) Bogor, IPB Press.